Small Business Marketing
Culinary, Hospitality & Agritourism

Branding strategist and marketing specialist Pam Knights helps small businesses build distinctive brands through strategic marketing communications, email marketing, public relations, and special event development and promotion.

Pam Knights Communications, a woman-owned Vermont small business, specializes in promoting small businesses such as farms, food producers and retailers, restaurants, lodging properties, wedding destinations, agritourism and food tourism businesses, as well as artisan and green businesses.

Based on the strategic marketing plans and content Pam develops, she and her clever team produce print and digital marketing materials, websites, and product packaging. PKC now offers social media services.

Since 2000, Pam Knights’ extensive marketing and public relations experience and unique qualifications have helped to shape and grow many small businesses throughout Vermont, New Hampshire, and beyond—several are featured throughout the website. 

Communicating a business' story in creative and compelling ways is an important component of marketing. This website illustrates my story; one of working with many interesting and diverse businesses from all over the country.

The examples and photos featured throughout this site are of clients Pam Knights Communications has had the distinct pleasure of working with over the years. It is also a way of saying thank you to my clients, and of promoting the businesses I work with. Some of my longtime and more current clients are featured on the homepage.

– Pam Knights

Rebrand or Sharpen Your Brand

Keelers Bay Variety Store South Hero VT

Founded in 1974, Keeler’s Bay Variety Store, South Hero’s “Super” Market and the Champlain Islands largest liquor store, is celebrating 50 years of providing customer service and building community.  Pam Knights Communications has been working with owners Gail and Wendy Horne to rebrand the business, build their brand through marketing communications, and grow their customer base. We are currently working on promotional plans for their 50th celebration in September.   Photo by Jessica Remmey

Strategic Marketing Plans & Promotions

KBV Mothers Day ad 2024

PKC developed KBV’s logo and produced and maintains their website. The ads we produce for the store feature artwork by cartoonist and graphic designer Tim Newcomb of Newcomb Studios, a look that is carried through to their website, ecampaigns and promotions. Tim is a key member of PKC’s team. As is Hillary Summerton of ONNA Web Design who builds the websites.

Build a Strong Brand Platform through Strategic Marketing Communications

Gopher ride service graphic

Gopher is Central Vermont’s newest ride service, now celebrating one year of operation. Operated by Community Rides Vermont, Gopher aims to meet rural Vermonter’s everyday transportation needs by providing convenient door-to-door rides, in their fleet of electric SUVs, to and from work, appointments, shopping, and social and recreational activities. PKC worked with Gopher early on to help build their brand, create print and digital marketing materials, vehicle wraps, and the Gopher website. Plans and  marketing materials have also been developed to promote their launch party and anniversary celebration on May 30, 2024.

Brand Development & Strategies to Promote & Grow Nonprofit Organizations

SASVT postcard front with logo

Established in 1973, the St. Andrew’s Society of Vermont’s (SASVT) mission is to celebrate and share Scottish heritage and culture with all who have an interest, to sponsor and promote traditional Scottish activities, and to connect with other like-minded Scottish organizations in New England and nationwide. PKC has been working with the St Andrew’s Society of Vermont (SASVT) to rebrand and revitalize the organization and promote the events they sponsor. We created a new logo, print and digital materials, the SASVT website, and set up an email management system to communicate with their membership.

Increase Brand Recognition, Grow Your Customer Base & Increase Sales

Wayside Restaurant aerial photo

The Wayside Restaurant, Bakery & Creamery is now celebrating 106 years of “Yankee Cooking at its Best” in Montpelier, Vermont. The Wayside is Vermont’s first Green Restaurant, and has been supporting local food producers long before it became trendy.  For many years Pam Knights has worked with this iconic Vermont restaurant to manage their email marketing, and create and manage their website. PKC also has handled the public relations for their nationally recognized 100th Anniversary, and several other newsworthy milestones.  Photo courtesy of Wayside Restaurant.6

Farm Stays, Vacation Rentals & Maple Syrup!

Destination Lodging Property Marketing

A private guesthouse offering short & long term rentals on 400 acres in Northfield, VT; Sweet Retreat Guesthouse & Sugarworks is also home to Heritage Ox Farm.  Pam Knights has worked with the Morvans for years to produce their marketing materials, website, and manage their online booking sites. Photo by John Knox

Specialty Product Promotion & Packaging

Sweet Retreat Sugarworks produces Pure Vermont Gold© maple syrup in their state-of-the art sugarhouse and offer custom- etched Italian glass syrup bottles. PKC recently produced labels for all of their syrup jugs. Photo by Hancock Photography

Branding and Promoting Events that Sell!

6th Equine Industry Summit- 2024

Pam Knights Communications developed the Vermont Horse Council logo several years ago along with a brochure, and recently helped to brand and promote the 6th Equine Industry Summit, which has filled to capacity! The 6th Equine Industry Summit addresses the role of horses in Vermont agriculture and tourism. Learn more in the article I wrote found in my recent blog post. PKC is proud to be an inkind Gold Sponsor for the event. (Pam is also a happy horse owner!)

To learn more about building your brand through strategic marketing plans, logo development, distinctive print and digital marketing tools, email marketing, public relations, and special event development and promotion, contact Pam Knights to learn more.

PKC Blog Posts

6th Equine Industry Summit- 2024

The 6th Equine Industry Summit is Coming to Town!

6th Equine Industry Summit: Working Together to Create a Unified Voice for Vermont’s Equine Industry. ...
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Pam Knights at Apgar Lookout

A Truly Majestic Tourism Experience — Glacier National Park

We recently ventured deep into the recesses of northwestern Montana’s Rocky Mountains, with its stunning ...
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Pam Knights Brand Building through Special Events on Farms cover slide for 2022 International Agritourism Workshop

Brand Building through Special Events on Working Farms!

“Brand Building through Special Events on Working Farms” A Workshop by Pam Knights for the ...
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Saap Restaurant Chef- Finalist in James Beard Awards for Best Chef of the Northeast!

It’s exciting when a client is nominated for such a prestigious award! Back in 2014 ...
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