Branding strategist and marketing specialist Pam Knights helps small businesses build distinctive brands through strategic marketing communications, email marketing, public relations, and special event development and promotion.
Pam Knights Communications, a woman-owned Vermont small business, specializes in promoting small businesses such as farms, food producers and retailers, restaurants, lodging properties, wedding destinations, agritourism and food tourism businesses, as well as artisan and green businesses.
Based on the strategic marketing plans and content Pam develops, she and her clever team produce print and digital marketing materials, websites, and product packaging. PKC now offers social media services.
Since 2000, Pam Knights’ extensive marketing and public relations experience and unique qualifications have helped to shape and grow many small businesses throughout Vermont, New Hampshire, and beyond—several are featured throughout the website.
Communicating a business's story in creative and compelling ways is an important component of marketing. This website illustrates my story; one of working with many interesting and diverse businesses from all over the country.
The examples and photos featured throughout this site are of clients Pam Knights Communications has had the distinct pleasure of working with over the years. It is also a way of saying thank you to my clients, and of promoting the businesses I work with. Some of my longtime and more current clients are featured on the homepage.
– Pam Knights
Rebrand or Sharpen Your Brand
Founded in 1974, Keeler’s Bay Variety Store, South Hero’s “Super” Market and the Champlain Islands largest liquor store, is celebrating 52 years of providing customer service and building community. Over the past several years, Pam Knights Communications has worked with owners Gail and Wendy Horne to rebrand the business, build their brand through marketing communications, and grow their customer base. We are currently working on promotional plans for their 52nd celebration in September.
Strategic Marketing Plans & Promotions
PKC developed KBV’s logo and produced and maintains their website. The ads we produce for the store feature artwork by cartoonist and graphic designer Tim Newcomb of Newcomb Studios, a look that is carried through to their website, ecampaigns and promotions. Tim is a key member of PKC’s team. As is Hillary Summerton of ONNA Web Design who builds the websites.
Build a Solid Brand Platform through Strategic Marketing Communications
Gopher, Central Vermont’s ride share service, is now in it’s third year. Operated by Community Rides Vermont, Gopher aims to meet rural Vermonter’s everyday transportation needs by providing convenient door-to-door rides, in their fleet of electric SUVs, to and from work, appointments, shopping, social, and recreational activities. As well as a contracted ride service for schools and institutions. PKC started working with with Gopher early on to help build their brand, create print and digital marketing materials, vehicle wraps, the Gopher website and promote their 2024 launch party and first anniversary celebration. This is the front of a EDDM (Every Door Direct Mail) postcard we developed and had mailed.
Brand Development & Strategies to Promote & Grow Nonprofit Organizations
Established in 1973, the St. Andrew’s Society of Vermont’s (SAS-VT) mission is to celebrate and share Scottish heritage and culture with all who have an interest, to sponsor and promote traditional Scottish activities, and to connect with other like-minded Scottish organizations in New England and nationwide. PKC has been working with the St Andrew’s Society of Vermont (SASVT) for a few years now to rebrand and revitalize the organization and to promote the events they sponsor. We created a new logo, print and digital materials, the SASVT website, and set up an email management system to communicate with their membership. Last year we helped develop and promote their first golf tournament. We are currently working on an album of Scottish songs.
Increase Brand Recognition, Grow Your Customer Base & Increase Sales
The Wayside Restaurant, Bakery & Creamery is now celebrating 108 years of “Yankee Cooking at its Best” in Montpelier, Vermont! The Wayside is Vermont’s first Green Restaurant, and has been supporting local food producers long before it became trendy. For many years Pam Knights has worked with this iconic Vermont restaurant to manage their email marketing, and create and manage their website. PKC also has handled the public relations for their nationally recognized 100th Anniversary, and several other newsworthy milestones. Photo courtesy of Wayside Restaurant.
Farm Stays, Vacation Rentals & Maple Syrup!
Destination Lodging Property Marketing
A private guesthouse offering short and long term rentals on 400 acres in Northfield, VT; Sweet Retreat Guesthouse & Sugarworks is also home to Heritage Ox Farm. Pam Knights has worked with the Morvans for years to produce their marketing materials, website, and manage their online booking sites. Photo by John Knox
Specialty Product Promotion & Packaging
Sweet Retreat Sugarworks produces Pure Vermont Gold© maple syrup in their state-of-the art sugarhouse and offer custom- etched Italian glass syrup bottles. PKC recently produced labels for all of their syrup jugs. Photo by Hancock Photography
Branding and Promoting Events that Sell!
When Trombly’s Flower Shop in Northfield changed hands in 2025, PKC helped create the distinctive logo for Kennedy’s Flowers, Gifts & Antiques, and extensive print and digital materials, signage, labels, ads, and holiday promotions (but not their website).
PKC also developed the logo and print and digital materials for Kennedy’s sister business, Something Borrowed, a vintage wedding decor rental showroom also in Northfield.
To learn more about building your brand through strategic marketing plans, logo development, distinctive print and digital marketing tools, email marketing, public relations, and special event development and promotion, contact Pam Knights to learn more.
PKC Blog Posts
The 6th Equine Industry Summit is Coming to Town!
A Truly Majestic Tourism Experience — Glacier National Park
Brand Building through Special Events on Working Farms!
