Bringing Your Brand to Life

Pam Knights Communications specializes in brand building through marketing communications for small businesses in Vermont, New Hampshire and beyond, with a focus on culinary, hospitality, agritourism and food tourism.

Services include consulting, brand development and management, strategic marketing plans, custom-designed responsive websites, email marketing, distinctive print and digital marketing materials, read more

The Face Behind the Business

Pam Knights

Branding strategist Pam Knights brings more than 30 years of marketing and public relations experience to clients throughout Vermont and New Hampshire.

Prior to starting Pam Knights Communications in 2000, Pam served as the director of public relations and special events at New England Culinary Institute for 13 years, where she worked to establish the now nationally acclaimed Vermont Fresh Network, and to create signature events like read more

She is a firm believer that educating one’s customer base is key to effectively and authentically marketing one’s products and services. By telling the brand story and what goes into creating a quality product, people better understand price point and build a connection with the brand. 

Her extensive background in public relations and special events enables Pam to develop and promote educational programs, events, and strategies that help bring a brand to life—while engaging target audiences, raising visibility, and garnering media attention. 

Cultivating Connections

Creating connections and partnering with like-minded and complementary businesses is an important way to broaden one’s network, reach, and customer base. Pam advocates cultivating community and industry connections as part of a sound marketing strategy.

Consultant, Project Manager & Presenter

As a marketing consultant, Pam Knights works primarily with farms, food producers, lodging, agritourism and tourism businesses. As a project manager she works with a talented network of graphic designers, illustrators, web developers, read more

PKC’s services are available on an hourly, project, or contractual basis. Please inquire for rates.

See partial client list.


Pam Knights Communications is  a proud supporter of the Vermont Fresh Network, Rural Vermont, NOFA-VT, VPIRG, the Vermont Land Trust, read more



Pam is a graduate of Hanover High School (NH) and the University of Vermont. While at UVM, she was one of the first students to enroll in the Environmental Studies Program, and studied French in Lausanne, Switzerland. read more