Small Business Marketing
Pam especially enjoys working with small businesses, those with “worthy” purposes that help to make community and the world a better place in some way. PKC loves working with family-owned businesses and has worked with several, all with interesting stories and unique specialties.
Customers appreciate learning about the principles and people behind the business and discovering what makes it special. Pam Knights helps to bring those unique attributes into focus through creative messaging, content creation, and compelling visuals. PKC’s team of talented professionals work to produce distinctive print and digital marketing materials and customized websites.
Small Businesses Make the World a Better Place
Keeler’s Bay Variety Store, or fondly referred to as KBV, is turning 52 this year! Family owned by the Hornes since 1974, KBV is the heart of South Hero and the Champlain Islands largest 802 Spirits liquor store. After creating all of their marketing tools and materials, PKC continues to manage their website, ads, email marketing, and event promotion. KBV- Where Customer Service and Community Matter!
Ellen Ecker Ogden
A leading authority on kitchen gardens, Ellen Ecker Ogden is an author, cooking teacher, lecturer, and kitchen garden designer based in Manchester VT. PKC has helped Ellen over the years with her marketing and recently helped her revise her website at EllenOgden.com. Photo courtesy of Ellen Ecker Ogden.
Akitsu Shikoku Sou
Owners Erik and Anne Entwistle, of Akitsu Shikoku Ken, are dedicated to preserving the Shikoku Ken by raising puppies at their NIPPO registered kennel in Sanibel, Florida and at their farm in NH. A rare and beautiful breed, these primitive hunting dogs were originally bred to hunt deer and boar in remote areas of the Japanese island of Shikoku. Erik Entwistle is also a concert pianist. PKC has created logos, print materials and websites for both of their businesses. Photo courtesy of Akitsu Shikoku Sou.
Green Mountain Hooked Rugs
Stephanie Ashworth Krauss, an expert rug hooker, teacher, and wool dying specialist, owns Green Mountain Hooked Rugs in East Montpelier, VT. As a result of many years of handling their marketing and creating their annual catalog for Green Mountain Rug School, Pam has a become an avid rug hooker and loves the fabric arts! Photo by First Light Studios.
Kennedy's Flowers, Gifts & Antiques
Kennedy’s Flowers, Gifts & Antiques assumed ownershop of Trombly’s Flower Shop in downtown Northfield, Vermont in 2024. PKC worked with Kennedy’s to create their brand and the many printed materials and signage needed to open the business in time for the grand opening in January 2025. (PKC did not produce their website.)
Gopher Ride Service
Now in it’s third year of service, Community Rides Vermont’s Gopher ride service has been growing. Operating in Washington and parts of Orange Counties, it is experiencing an increased need for discounted rides.
PKC has worked with Gopher from the get go and continues to do their email marketing, advertising, fundraising promotion and website management.
It’s a pleasure to work with an organization that does such important good work!
Something Borrowed Vintage Wedding Rentals
After helping Liz Kennedy with opening Kennedy’s Flowers, Gifts & Antiques, PKC helped to brand, create marketing materials, and promote her sister business, Something Borrowed Vintage Wedding Rentals, with a showroom in the historic Grey Building in Northfield VT. (PKC did not produce their website).
A big THANK YOU to Pam Knights Communications and ONNA Web Design for their work updating our website. It was a full redesign of the site which included updated copy, layout & photos with responsive design for ease of viewing on PC, laptop, tablet & mobile. Pam and Hillary make a great team, are super easy to work with and made a scary project completely doable and maintainable. The new website showcases photos of our current inventory and has links to our email and Facebook page. Our hope is for the new website to increase sales and help new and existing customers find us at our new location in East Barre, VT.
-Sue Hudson & Terry Culver, Last Time Around Antiques