Strategic Marketing Plans

Marketing Plans that Deliver Results

Ray Morvan Sr. of the Heritage Ox Farm and Sweet Retreat Guesthouse & Sugarworks in Northfield, VT is pictured with his team of Brown Swiss oxen. Jack & King pull a Covered Conestoga Wagon at the Draft Horse Field Day at Shelburne Farms. It was a unique pleasure for Pam Knights Communications to promote the interesting story behind this 32-foot covered wagon, an authentic 18th century reproduction that Ray Morvan had custom built by local Vermont craftsmen. He trained his team of two and four oxen to pull it at events and fairs.

Successful brand building is a function of developing a solid brand foundation, a strategic marketing plan, and consistent branding and messaging across all communications channels, implemented overtime. Building a solid brand doesn’t happen overnight; it’s a process and starts with a marketing plan.

Marketing Plans to Grow Your Business & Bring Your Brand to Life

An effective marketing plan includes a combination of traditional and social marketing initiatives tailored for select target audiences; designed to fit your budget. As a branding strategist with a focus on educating your customers, developing connections and harnessing the power of cross marketing, Pam Knights offers a wealth of creative ideas to help grow your business and increase your revenue.

Pam Knights did a wonderful job creating logos, brochures, and marketing strategies for our diverse needs. She knew the best artists and photographers, and business people who could enhance our presence in the tourism worlds. She helped us join organizations that would benefit us with exposure and ideas. We couldn’t have done it without her!"

– Hannah and Ray Morvan, Sweet Retreat Guesthouse & Sugarworks

Move your business forward by taking a step back to evaluate your marketing efforts. Contact Pam for a marketing assessment and to discuss next steps.

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