Pam Knights- Branding & Marketing Workshops & Presentations

Pam Knights is available to give branding and marketing workshops and webinars. She has been a presenter at forums and events sponsored by UVM Extension, Shelburne Farms, Northeast Farming Association of Vermont, Small Business Development Center of Vermont, Women’s Agricultural Network, the Food Venture Center in Vermont, and the Hannah Grimes Center in New Hampshire, and webinar presenter for the Farmers Market Coalition and the Pennsylvania Association for Sustainable Agriculture.

To contact Pam Knights about giving a workshop email her at or call 802-485-7274.


You are welcome to view presentations here (by clicking on the workshop title). Please note: These presentations and specific examples and photos used in them have been produced by Pam Knights Communications and may not be duplicated without permission.

2016 Presentations

What is Your Niche within the Vermont Tourism Industry? How to Identify, Package & Promote It!
Presented on Wed, April 13, 2016 at the 33rd Annual Vermont Tourism Summit, Killington Grand Resort, Killington, VT 

Developing Your Farm Brand: How to Identify Your Unique Attributes & Incorporate Them into Your Marketing Communications
Presented on Sat, February 13, 2016 at the 34th Annual NOFA Vermont Winter Conference, University of Vermont

2015 Presentations

Five+ Tips for More Effective Social Media & Email Marketing to Increase Sales at Farmstands & Farmers Markets Presented on June 16, 2015 as a 30-minute webinar sponsored by eXtension Women in Agriculture Learning Network and UVM Extension Women in Agriculture Network (WagN). In addition to to the pdf at the link above, the “live” webinar can be accessed at eXtension Learn: America’s Research-based Learning Network.

What is Your Niche in the Agritourism Industry? How to Identify, Package & Promote It! Presented at a 2-day agritourism conference in Rutland, VT on Welcoming Visitors to Your Farm: Using Agritourism, Education & Direct Sales to Increase Farm ProfitApril 8, 2015

What Makes Your Farm Business Unique: How to Identify Your Unique Selling Points & Promote Your Attributes Presented at the 33rd Annual Northeast Organic Farming Association Vermont Winter Conference at the University of Vermont campus, Feb 15, 2015

2014 Presentations

Before Construction of Your Website – Strategic Planning for Your Online Presence Presented at the Hannah Grimes Center in Keene, NH on Jan. 24, 2014 as part of their Farmers Market Promotional Program Project.

Marketing Tools, Best Practices & Guidelines for Better Organizing & Promoting Farmers’ Markets Presented at  the 2014 NOFA-VT Direct Marketing Conference at the Vermont Law School on Jan. 12, 2014. Pdf downloads from this workshop can be found on the handouts page.

What Makes Your Farm Unique: How to Identify and Promote Your Attributes Presented at Shelburne Farms on Oct 23, 2013 at the Farm-Based Education Forum: Agritourism, Education & Economics on Your Farm.

Beyond the Brand: Marketing Your Mission for Improved Fundraising & Community Support PKC presentation for a  Feb 19, 2014 webinar hosted by the Farmers Market Coalition (FMC) and the Pennsylvania Association for Sustainable Agriculture (PASA)

PKC Branding Presentation for Chandler Center for the Arts Feb 22, 2014,  Chandler, Randolph VT    

By bringing together the voices of farmers with the voices of those who work with food primarily after it leaves the fields and farms, Knights and others have helped usher in a new chapter in the long history of Vermont’s working landscape.”

— Excerpted from the book, The Taste of Place: A Cultural Journey into Terroir, by Amy B. Trubek