Pam Knights Communications is a full service marketing communications firm located in Northfield, Vermont. Branding strategist and owner Pam Knights offers brand building through marketing communications for small businesses in Vermont, New Hampshire, and beyond. Services include consulting, brand development, strategic marketing plans, advertising, distinctive print materials, product packaging, custom websites, search engine optimization, email marketing, social media set up and integration, branding and marketing workshops, educational program and event planning, and public relations.


Pam Knights brings more than thirty years of marketing communications experience and connections to the benefit of her clients. Prior to starting PKC in 2000, Pam directed communications for the Vermont Land Trust for three years, managing communications for five regional offices, producing numerous publications, organizing press conferences, annual meetings and special events. Prior to promoting farms and land conservation, Pam worked at New England Culinary Institute for thirteen years as director of public relations and special events, where she developed some of the country’s first culinary weekend programs and children’s cooking classes. While at NECI she organized annual conferences to bring chefs, farmers and distributors together to explore ways to work together to strengthen the local food system—as a result the now nationally-acclaimed Vermont Fresh Network  was created in partnership with the Vermont Department of Agriculture.

Read the article Pam Knights: Fostering Connections, an interview by Ellen Ecker Ogden in Edible Green Mountains, Spring 2014.


Pam Knights Communications specializes in farm, food, agritourism, and hospitality marketing but also enjoys working with all types of small businesses. Her goal is to provide businesses with the marketing tools and the strategic planning they need to accomplish their business goals and effectively reach their target markets within their budgets.


When not in her office, Pam can be found doing yoga, working in her many gardens, cooking, caring for her horses, or rug hooking. Good food and the arts are also high on the list as her  son Jean-Luc Matécat is a successful chef, and daughter Ashley Heaney is an accomplished dancer, enrolled at the University of Vermont.


Pam is a graduate of Hanover High School and the University of Vermont. While at UVM, she was one of the first students to enroll in the Environmental Studies Program. She also helped to establish the UVM Women’s Ski Team and equine program.  Throughout high school and college Pam was very active in Outward Bound and mountaineering, and will always love the big mountains.

Pam Knights Communications is a proud member of the Vermont Fresh Network, Rural Vermont, NOFA-VT, VPIRG, the Vermont Land Trust, the Green Mountain Rug Hooking Guild, and Vermont Public Radio. Each year PKC donates to Heifer International.

By bringing together the voices of farmers with the voices of those who work with food primarily after it leaves the fields and farms, Knights and others have helped usher in a new chapter in the long history of Vermont’s working landscape.”

— Excerpted from the book, The Taste of Place: A Cultural Journey into Terroir, by Amy B. Trubek