Web Development & SEO
YOUR ONLINE HEADQUARTERS
Think of your website as the online headquarters or hub for your business, where you tell your story and promote your products or services, where traditional and social marketing communications link to for more information. Pam Knights is in full agreement with Marcus Sheridan, author of The Sales Lion Blog: “In today’s information age of marketing a company’s website is the KEY to their entire business.”
WEBSITES DONE WELL
Websites done well are a multifaceted undertaking that require careful planning, functional layout and design, and construction by a competent web developer. From basic informational sites, to multi-layered blogs, and online stores, Pam Knights Communications works with a talented team of professional web developers to produce custom-designed, fully functional, and well-organized websites, that effectively convey the business’s branding and messaging. Websites are constructed in WordPress with Responsive Design. Upon completion of a site, coaching is provided to enable clients are able manage their own content and photographs.
COMPELLING PHOTOGRAPHY & COPY
Good photography plays an important role in creating an eye-catching and effective design in both print and digital publications. Equally as important is well-written, informative, succinct, keyword-balanced copy that positions the business as an authority in its field. Pam Knights Communications works with a number of talented photographers and is available to write and edit copy.
RESPONSIVE WEB DESIGN
With the rapid increase in the use of smart phones and mobile devices, Google is now putting on signficant emphasis on mobile friendliness when ranking websites. This technology enables the website to automatically respond to the type and size of the device it is being viewed on, by adjusting resolution, image size and scripting abilities for an optimal hand-held viewing experience. All websites produced by Pam Knights Communications are mobile friendly.
SEARCH ENGINE OPTIMIZATION
Before new websites are launched, PKC works with a search engine optimization specialist to provide meta tags and titles that are installed on the site along with Google Analytics. Internet Yellow Page listings are also submitted. In her strategic marketing plans, Pam recommends a number of ways to continuously build incoming links and improve site ranking.