Strategic Marketing Plans

Successful brand building doesn’t happen by accident nor does it happen overnight. It is a function of strategic planning and consistent branding and messaging across all communications channels, implemented over time.  An effective plan includes a combination of traditional and social marketing initiatives tailored for select target markets.

SHORT & LONG-TERM PLANNING

After an initial client meeting and a marketing assessment report, Pam Knights reviews the various options with her clients to determine how to best  proceed with both short- and long-term planning, based on available resources. This information is used in determining a strategic marketing plan, budget, and tentative time-line.

FULL SERVICE CAPABILITIES

As a full service marketing communications firm PKC has the capability and network to craft, implement and track the initiatives articulated in the strategic marketing plan, as well as  manage communications as the business grows.

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Working with Pam Knights Communications has been a collaborative experience for me. Pam has been a great listener and interpreter of my ideas. In the last two years, her team has not only been responsive to my concept for my new business, but has been able to push many of my project ideas further than I thought they could go. The result has been a blog/website much admired for its design and thoroughly enjoyed for the content it provides about a subject Pam and I are both passionate about, the Vermont food world.”

— Bronwyn Dunne, In the Kitchen with Bronwyn