Strategic Marketing Plans
Successful brand building doesn’t happen by accident nor does it happen overnight. It is a function of strategic planning and consistent branding and messaging across all communications channels, implemented over time. An effective plan includes a combination of traditional and social marketing initiatives tailored for select target markets.
SHORT & LONG-TERM PLANNING
After an initial client meeting and a marketing assessment report, Pam Knights reviews the various options with her clients to determine how to best proceed with both short- and long-term planning, based on available resources. This information is used in determining a strategic marketing plan, budget, and tentative time-line.
FULL SERVICE CAPABILITIES
As a full service marketing communications firm PKC has the capability and network to craft, implement and track the initiatives articulated in the strategic marketing plan, as well as manage communications as the business grows.