Social Media & Blogs

Social media and blogging are about communicating, educating, and relationship building.  First and foremost, the focus needs to be about creating better relationships and educating your public within the framework of your business goals. All too often the emphasis is placed on the “how” and not the “why” of using social media.

SOMETHING TO TWEET ABOUT!

Social media is an important component of a comprehensive strategic marketing plan. Without a well-conceived communications plan and common thread to bind the various channels together, businesses often run out of relevant information to post on their social networks and experience difficulty in growing them.

BUILDING YOUR SOCIAL NETWORK

It is important to choose an appropriate suite of social media channels on which to share and exchange information, ideas and visuals. Whether you choose to engage on Facebook, LinkedIn, Twitter, Google +, Pinterest, YouTube and/or Flickr (etc.), each channel should be properly set up, consistently branded,  integrated to facilitate posting, and tracked for effectiveness. Maintaining one’s social network according to a plan is relatively straightforward and can easily become a matter of routine.

BENEFITS OF BLOGGING

Blogging enables a business to better educate their customer base by generating more in-depth copy, with the added benefit of boosting search engine rankings. A blog attached to a website provides a source of fresh content for visitors, as well as for search engines—provided new content is posted regularly and the copy has been properly search engine optimized.

KEEPING CURRENT

Social media marketing  is continuously evolving. To stay abreast of the changes Pam Knights subscribes to a number of related blogs and webinars. Her team also includes social media specialists whose job it is to deliver the most up-to-date services available.

PAM KNIGHTS COMMUNICATIONS CAN HELP 

divider-footer  Develop a strategic marketing plan that integrates
     social media and blogging;
divider-footer  Provide proper set-up and consistent branding of all
     social media and blogging channels;
divider-footer  Develop and implement digital marketing— Pay-Per-Click ads,
     promotions, contests and tracking;
divider-footer  Coach clients in how to properly use their social media tools
     and build their networks;
divider-footer  Maintain blogs for clients who need assistance.

 

Blogs Produced by Pam Knights Communications Blogs Produced by Pam Knights Communications Blogs Produced by Pam Knights Communications Facebook Pages Produced by Pam Knights Communications Facebook Pages Produced by Pam Knights Communications Facebook Pages Produced by Pam Knights Communications
Pam has been great to work with. She has helped us refine our marketing applications and devise marketing strategies for our clients using social media and email marketing.”

— Paul Niedziela New Revolution Apps.com