Social Media & Blogs
Social media and blogging are about communicating, educating, and relationship building. First and foremost, the focus needs to be about creating better relationships and educating your public within the framework of your business goals. All too often the emphasis is placed on the “how” and not the “why” of using social media.
SOMETHING TO TWEET ABOUT!
Social media is an important component of a comprehensive strategic marketing plan. Without a well-conceived communications plan and common thread to bind the various channels together, businesses often run out of relevant information to post on their social networks and experience difficulty in growing them.
BUILDING YOUR SOCIAL NETWORK
It is important to choose an appropriate suite of social media channels on which to share and exchange information, ideas and visuals. Whether you choose to engage on Facebook, LinkedIn, Twitter, Google +, Pinterest, YouTube and/or Flickr (etc.), each channel should be properly set up, consistently branded, integrated to facilitate posting, and tracked for effectiveness. Maintaining one’s social network according to a plan is relatively straightforward and can easily become a matter of routine.
BENEFITS OF BLOGGING
Blogging enables a business to better educate their customer base by generating more in-depth copy, with the added benefit of boosting search engine rankings. A blog attached to a website provides a source of fresh content for visitors, as well as for search engines—provided new content is posted regularly and the copy has been properly search engine optimized.
Social media marketing is continuously evolving. To stay abreast of the changes Pam Knights subscribes to a number of related blogs and webinars. Her team also includes social media specialists whose job it is to deliver the most up-to-date services available.
PAM KNIGHTS COMMUNICATIONS CAN HELP
Develop a strategic marketing plan that integrates
social media and blogging;
Provide proper set-up and consistent branding of all
social media and blogging channels;
Develop and implement digital marketing— Pay-Per-Click ads,
promotions, contests and tracking;
Coach clients in how to properly use their social media tools
and build their networks;
Maintain blogs for clients who need assistance.