Among the many forms of outreach available today, email marketing can be an important part of a well-integrated marketing communications plan. Email marketing enables a business to market directly to an audience that has opted-in to receive regular updates—making it an effective means of connecting with people who are genuinely interested in their products or services.
EMAIL MANAGEMENT SYSTEM
For efficiency and compliance with the CAN-SPAM Act, it is prudent to use an email management system (such as Mailchimp, Constant Contact, Campaigner, etc.) to manage and segment contact lists, send emails to large groups, share them on social networks, and track results. Via a link, recipients can opt-in on a website or Facebook page, or sign up in-store and at events.
For email marketing to be effective over time, it is beneficial for a business to develop a strategic plan to help guide the content, promotional messaging, timing, and frequency of their eNewsletters. A branded template, compelling subject line and headlines, succinct copy, attractive photos, and a call to action are important components in crafting a successful e-news campaign.
PROMOTE YOUR BUSINESS THROUGH EMAIL MARKETING
Pam Knights Communications works with clients to:
Create an email outreach strategy that is part of a
comprehensive marketing plan;
Set up an email management account;
Design branded eNewsletter templates that complement
the look of the business’s website and Facebook pages;
Develop promotions and offers, messaging and copy
tailored for the business’s target markets:
Create, execute and track eNewsletter campaigns.