In crafting a unique and effective brand for your business Pam Knights Communications works with you to:
Articulate your “story” as it relates to your business;
Determine the unique elements that set you apart from your competition;
Define your target audience(s) and the reasons that would compel them to choose to do business with you.
IDENTIFYING YOUR NICHE
Niche or micro-marketing narrows the field and enables a business to become a bigger fish in a smaller pond.
PKC helps you to:
Identify your niche and own it.
Narrow your focus, define your Unique Selling Points, and articulate them your messaging.
Develop a logo and the communications tools needed to build your brand within your market segment.
BRAND CONSISTENCY IS CRITICAL
Consistency along with frequency of impressions are critical to building brand recognition.
To help you build a strong and recognizable brand with the goal of increasing sales, PKC creates distinctive, compelling marketing materials, coupled with strategic marketing plans, to deliver consistent brand identity and targeted messaging across all channels of communication.