Brand Development

In crafting a unique and effective brand for your business Pam Knights Communications works with you to:

divider-footer  Articulate your “story” as it relates to your business;
divider-footer Determine the unique elements that set you apart from your competition;
divider-footer Define your target audience(s) and the reasons that would compel them to choose to do business with you.

IDENTIFYING YOUR NICHE

Niche or micro-marketing narrows the field and enables a business to become a bigger fish in a smaller pond.

PKC helps you to:
divider-footer Identify your niche and own it.
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Narrow your focus, define your Unique Selling Points, and articulate them your messaging.
divider-footer Develop a logo and the communications tools needed to build your brand within  your market segment.

BRAND CONSISTENCY IS CRITICAL

Consistency along with frequency of impressions are critical to building brand recognition.
To help you build a strong and recognizable brand with the goal of increasing sales, PKC creates distinctive, compelling marketing materials, coupled with strategic marketing plans, to deliver  consistent brand identity and targeted messaging across all channels of communication.

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I have worked with Pam Knights Communications since 2001. The quality of her work is always excellent, she pays close attention to my brand and the messaging that QuickStart communicates on our website and in print.”

—Wendelyn Duquette, owner QuickStart, LLC