Print & Digital Advertising

MORE TO AN EFFECTIVE AD THAN MEETS THE EYE

Ads are typically read at a glance, if at all. To be effective they need to be eye-catching and succinct. Copy points should to be boiled down to a minimum—using bold headlines, bullets, and color, etc. to help them stand out. They need to be free of typos and clearly convey the brand. Ads are not the place to give multiple details, instead they should direct people to a website for additional details.

AD AGENCY BENEFITS

Pam Knights Communications has extensive experience in print advertising, and as an ad agency often receives an agency discount that is passed on to the client.

DIGITAL ADVERTISING

PKC also provides digital ads for advertising on websites and blogs, as well as digital marketing campaigns.

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I’ve worked with Pam Knights Communications since 2009 and it’s one of the best business decisions I have ever made. Having a professional do my website and handle my advertising has helped to reduce my stress level. I now have more time to do focus on the salon and what I enjoy and do best, designing hairstyles and keeping current with the latest developments in hair and skin care. It’s also a pleasure to receive compliments on how classy my ads look!”

— Margot Schafflinger, owner, Hilde’s Salon Vienna