Print & Digital Advertising
MORE TO AN EFFECTIVE AD THAN MEETS THE EYE
Ads are typically read at a glance, if at all. To be effective they need to be eye-catching and succinct. Copy points should to be boiled down to a minimum—using bold headlines, bullets, and color, etc. to help them stand out. They need to be free of typos and clearly convey the brand. Ads are not the place to give multiple details, instead they should direct people to a website for additional details.
AD AGENCY BENEFITS
Pam Knights Communications has extensive experience in print advertising, and as an ad agency often receives an agency discount that is passed on to the client.
PKC also provides digital ads for advertising on websites and blogs, as well as digital marketing campaigns.